Specifically, we focus on these client needs:

Assess channel market potential - We help you determine the market potential of developing an indirect channel model, be it multi-tiered or a hybrid of multi-dimensioned; OEM, and VAR. We evaluate end-user targets; identify the potential revenue stream from indirect channels, the competitive landscape, the resources you need to create a channel program, and the timeframe for implementation.

Audit existing partner programs - We benchmark your partner programs against industry best practices and competitive programs, and recommend changes for improved effectiveness.

Define route-to-market plans - We help you determine how to reach target customers. We create a multi-dimensioned channel plan that defines how best to reach your target segment and your business value proposition for each channel.

Develop channel model and program framework - We identify whom you should partner with and how to work with them. We design the relationship framework that determines partner selection, program benefits and requirements, engagement roles and responsibilities, and rules for partner management.

Implement partner programs - We can take you through the entire process of selecting and engaging partners - from implementing internal programs, policies and processes to identifying potential partners, engaging, educating, and motivating those partners.